About Loom by ASID

Designed by Alexa to solve a simple problem: finding a rug that’s beautiful, durable, and just different enough to feel special.

Each piece is made from 100% wool and hand-crafted in India. The patterns are original, the quality is high, and the point is simple—good design should be easy and attainable. 

• Original Designs – Every pattern created in-house by Alexa Stevenson

• 100% Wool – Naturally soft, durable, and beautifully textured

• Handmade in India – Crafted by skilled artisans using traditional techniques and ethical practices

• Custom Sizes Available – Because rooms aren’t one-size-fits-all